Anika Julie graphic designer stacked logo main

Redcliffe Kitefest

Brand consistency
Year: 2022
Technology: Photoshop/InDesign
Categories: Brand Consistency

Reinventing Redcliffe KiteFest: A Brand Transformation Journey

A Timeless Tradition

For years, Redcliffe KiteFest has been a cherished annual event enjoyed by families across the region. Recognising the need to evolve while preserving its essence, the organisers embarked on a mission to refresh its visual identity.

Understanding the Vision

Integrating tradition with innovation, the organisers aimed to update the event’s branding, but without losing its core values because understanding the essence of Redcliffe KiteFest and what resonates with families each year was vital.

A Collaborative Endeavour

With a shared commitment to excellence, I worked closely with the event organisers and immersed myself in their vision. Together, we set out to inject new energy into Redcliffe KiteFest‘s visual story while honouring its heritage.

Crafting a Vibrant Narrative

Drawing inspiration from the festival’s lively spirit and sense of adventure, I envisioned design concepts that would encapsulate the event’s essence. From the thrill of kite-flying to the joyous laughter of families, each element was chosen to evoke wonder and excitement.

Infusing Modernity with Tradition

While respecting the event’s history, it was essential to introduce modern elements into the branding. This included selecting colours, typography, and imagery that resonated with contemporary audiences while paying tribute to Redcliffe KiteFest‘s past.

Unveiling the Transformation

Finally, the moment arrived to reveal the new branding. The response was incredible. Guests were amazed by the vibrant atmosphere that infused Redcliffe KiteFest with fresh excitement, attracting even more families to participate.

Elevating the Experience

Moreover, the revitalised branding elevated the entire experience. Families immersed themselves in a weekend of outdoor fun and entertainment like never before, thanks to the cohesive brand narrative.

A Timeless Tradition Renewed

In conclusion, the transformation of Redcliffe KiteFest‘s visual identity was more than just a makeover; it reaffirmed its place in the hearts of families. Through a blend of tradition and innovation, Redcliffe KiteFest continues to thrive, promising unforgettable memories for generations.

Stage signage for Redcliffe KiteFest
Outcome report design for Redcliffe KiteFest
Facebook carousel design for Redcliffe Kitefest
Billboard design for Redcliffe KiteFest